Marketing for Non-Marketing Directors – Interactive Video Course, Tuesday 19 January 2021

 
Calendar
Tickets
When:
January 19, 2021 @ 9:30 am – 3:00 pm
2021-01-19T09:30:00+00:00
2021-01-19T15:00:00+00:00
Where:
Zoom Video Conference
Cost:
£250 (ex VAT) discounts are available
Contact:
Debbie Wright
01437 731 161
Email
Event website
Marketing for Non-Marketing Directors

How directors and boards can take great strides in their understanding of strategic marketing

Course Leader: Duncan Hall

An energetic business leader, with significant experience in sales, marketing, business, product, and process development gained in both start-up and corporate environments. Duncan is also a certified trainer/facilitator/coach of corporate continuous process improvement and customer experience programs.
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily:

  • Understand the relationship between strategic marketing and company vision and mission;
  • Obtain clarity on strategy selection from both internal and external perspectives;
  • Provide constructive challenges to the commercial team;
  • Identify potential problems and corresponding solutions.

If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.

 

Summary
NEDworks the Non-Executive Director network
Article Name
NEDworks the Non-Executive Director network
Description
Welcome to NEDworks; the network for Non-Executive Directors and Chairs of Private, Public and Voluntary sector Boards including NHS Trusts, Social Enterprises, School and College Governors, and Charity Trustees.
Author
David Doughty

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